The Top Reasons Why Responsive Website Is Important For Your Business

Just like many business owners, you don’t have to be a tech-savvy to develop the website for your company, brand or product. Either you bought a premium website template and figured out how to make some small customization to fit your brand or you hired cheap web designer to do it for you.

But, one of the hottest issues in web developer circles this year is accessibility of websites on various devices other than the standard desktop or laptop screens.

Do people just get a miniaturized version of your website when they visit it on their phone or with their tablet? Regardless of the device they’re using, responsive website makes sure each visitor has a good experience at your site.

I’ve found a great advice from some marketing books: “It’s okay if you’re not a tech-savvy entrepreneur. You just need to understand that responsive web design will make a great impact for your business.”

What is responsive website?

Responsive website makes changes depending on a host of vital information. Most famous cause of this change is the screen range. A responsive webpage changes image and font sizes, as well as moves elements around to fit the screen of the user

The website has a design optimized for a mobile phone screen, if the user is viewing the site on their phone. On a computer screen, the site will look very different and also slightly different on a tab. For the good sample, you can check my blog or website from your desktop screen and then open this blog again from your small mobile device. You will see how the responsive site really works. Pretty cool, isn’t it?

Google loves it!

Let check the update from Google:

We recommend webmasters follow the industry best practice of using web design, namely serving the same HTML for all devices using media queries to decide rendering on each device.

Websites that do provide a better user experience through well written content and a well-designed user interface across multiple devices including mobile phones and tablets will take priority in searches improving their Google ranking. That might seem a little to techy but this simply means that your site should be responsive.

Should you upgrade to responsive?

Yes, but let the stats do the talking.

About 58% of American adults own a Smartphone and of those, 63% use it to browse the Internet. This research was carried out by Pew Research. Facebook said that 78% of its 128 million active daily US users accessed the site on mobile. This information was release on august of last year.

There is little that “professionals” agree on but there’s no doubt that mobile usage will constantly grow and the amount of people accessing your site on a traditional computer will reduce.

Still not convinced? Or are you’re the type that browses the web on your mobile device; then you will surely found yourself searching for a microscopic rendering of what somebody calls a website. If a website is responsive, you wouldn’t get annoyed and go somewhere else hoping that your eyes are not permanently crossed after you zoom and cannot a clear image of what you zoomed.

As a business owner you have to make sure that when your customers’ visits your site; and their experience should be positive because if they experience the slightest of stress, they might decide to leave.

It’s cheaper than the previous version.

Over ten years ago, the mobile web was pushing to gain stronger grounds on the internet business. Initially web developers were creating two website—one for conventional computer and other for mobile. If you desired to access the mobile site, you placed an ‘’m’’ in front of the site and there is appears. (Remember “”) There’s no need for two sites. Because technology developed is allowing websites to automatically know the device accessing it and could automatically switch to the mobile version.

Companies now save major bucks due to the fact that responsive design is also built to site design. Now almost all websites template has it and developer can include code in most places with ease. The alternative is to save money by not upgrading and watch your customers click away without giving you a chance.

Your customers want it!

If more than half of your customers came to your store and said they wanted a certain item, you would get it, right? You would, that’s because customers are always right, aren’t they? Your customers are coming to your site from their mobile devices. They might have seen another link on social platform like Facebook, but what if you’ve paid for you product to be advertise online and when they visit your site they couldn’t read it because your website is not accessible on mobile device. That will be a dreadful waste of good money.

The good news

A good web developer won’t have much of a problem adding the responsive programming in a short period of time if your website is custom made or has a lot of functionality that doesn’t make a simple template change possible.

The money you’re losing because your mobile customers can’t see your website is probably far more of a hit. So the change isn’t likely to exhaust your technology or marketing budget when you get responsive for your website.

Please check our resources to get some great tips to hire a great web designer on a budget, to create a responsive website for your business. The increase in your web traffic will be incredible. Don’t waste good time – get responsive today!

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Author Kama Dwipayana

Freelancer, business owner, art enthusiast and project manager at Neoxica. Connect with Kama at

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